However, in the VR concert setting, there is a difference with how people approach others or interact with them. The main goal of these virtual concert experiences is to make the end-user feel completely immersed in an experience. Moreover, I have come across some extraordinary secondary research that helped me go into the depths of what has been going on in the VR/AR sphere and what the future holds. I will draw comparisons in the use of this technology to deliver an experience to actually being physically present at a live concert. I also conducted an ethnography where I entered a musical metaverse using VR technology.

The primary research contains a survey that was conducted to understand how different demographics think when it comes to attending concerts and what their thoughts are on VR technology. The survey was distributed on social media platforms and resulted in 56 responses. This paper comprises both primary as well as secondary research. The incorporation of these technologies in live entertainment not only contributes to consumer satisfaction but also acts as an additional source of income that will be taken advantage of by the industry. Data shows that the VR/AR market is projected to increase by more than 7 times between 20. Thus, the application of such models is added to the concert experience with the implementation of VR and AR technologies to help maximize its interactivity. The demand for interactive and immersive experiences has called for innovative models to be incorporated within music. As concerts are a highly user-oriented experience, these technologies have started gaining more traction in the live music space.

From collaborative creation and interactive music videos to its incorporation in art museums, it seems as if the arts industry is competing with itself to enhance the audience experience. The application of Virtual and Augmented reality in music has been around for a while.

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